From Sessions to Programmes: Structuring Coaching Revenue
Selling hours caps your income at your calendar. A ladder of offers gives clients a path and gives you predictable revenue.
Hourly sessions tie income to your diary. The fix is structure, not harder work.
An offer ladder
- Entry: a low-priced guide, workshop or short course that proves your method.
- Core: a fixed-length programme with a clear outcome.
- Premium: deeper work, such as private coaching or a done-with-you build.
- Recurring: a retainer, membership or ongoing support.
Why the ladder works
Each step answers the question the previous one raises. Someone who finishes the guide knows what they want next. You are not selling harder. You are making the next step obvious.
Systems that hold it together
A ladder needs capture, follow-up and delivery. In Cognition7 that means a lead lands in the CRM with a next step, a won deal can start a delivery project, and sessions produce the notes and actions that keep clients moving.
Start with one rung
Pick the rung you are missing. Write the outcome, length and price. Offer it to the next three people who ask you what else you do.
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